Integrity is the advantage.
Protecting competition. Empowering athletes. Restoring trust.
Integrity in sport cannot be protected by compliance alone. It requires infrastructure: education, technology, data and human truth working together.
A world where integrity is infrastructure.
Integrity becomes infrastructure: from optional tools to mandatory systems, embedded across federations, leagues and institutions, powered by unified data and AI intelligence. An independent integrity layer across sport.
Credibility that opens the door. Infrastructure that keeps it open.
- Founder-led credibility, built from direct experience of how sport is manipulated
- Active presence across the global sports ecosystem
- Direct access to institutions and decision-makers
- Ongoing discussions with major organisations
Calm. Structured. Precise.
Four words describe how we work and what we build. They come from the brand, and they hold in the product, in the room and under pressure.
We watch what others overlook.
Integrity fails quietly, in the space between systems. We stay alert to weak signals, early patterns and the pressures on athletes long before they become cases.
Calm under pressure. Repeatable by design.
We turn integrity from a reaction into a process: clear frameworks, defined roles and documented evidence, so decisions hold when they are tested.
Every signal informs the next decision.
Education, reporting and monitoring feed one intelligence layer. The system learns from every interaction, and the next decision is better for it.
Sport is borderless. So is the risk.
Manipulation crosses leagues, jurisdictions and time zones. We build for federations, regulators and institutions wherever competition is played.
From the inside of the problem to the infrastructure for it.
A decade of integrity work, a company founded in 2023, and a platform built and ready to deploy.
The turning point
Moses Swaibu is convicted following his arrest in 2014 and begins working with football bodies on integrity, education and prevention.
Onwards
Integrity frameworks with FIFA, UEFA and The FA
A decade of work on prevention, education and governance with the game's governing bodies, informed by direct experience of how manipulation is organised.
GAMECHANGER360 founded
GAMECHANGER360 LTD is established in England, based in Cambridge and London, to build integrity infrastructure for sport.
April
FIFA Integrity Summit, Singapore
Participation around the first FIFA Integrity Summit in Singapore.
10 September
BBC Sport feature and podcast series
BBC Sport publishes a feature and a podcast series on Moses Swaibu's story and the reality of match-fixing.
Fixed: My Secret Life as a Match Fixer
Moses Swaibu's book is published. The paperback edition follows in July 2026.
12 to 13 November
8th European Athletes' Forum & Assembly, London
Keynote on Preventing Competition Manipulation.
January
Wembley Stadium sports integrity summit
Address to Harvard Business School exchange students on integrity in sport.
February to March
US market entry
Expansion into the United States begins, covered by iGaming Business.
Platform built and ready to deploy
360 Academy, 360 Report, 360 Sentinel and 360 Intelligence: four products on one architecture, ready for institutional deployment.
July
Evidence to the UK House of Lords
Moses Swaibu gives evidence to the International Agreements Committee on the Macolin Convention.
Operators who combine sport, technology and systems.
Domain expertise meets product execution. The leadership team is supported by a board with experience in law, governance, finance and international business.
Cambridge and London, expanding into the United States.
GAMECHANGER360 is based in England and works with institutions across the global sports ecosystem. Through 2026 the company is building its presence in North America, where the domestic betting market, college sport and the aftermath of the World Cup have made integrity a board-level question.
England
Cambridge
One of two home bases in England since 2023.
England
London
Where institutions, regulators and the sports law community meet.
Building presence
United States
Where regulated betting, college sport and prediction markets meet.
Experience across
Integrity is the advantage. Build it with us.
A 30-minute briefing on the platform, the partnership models and what an institution-first deployment looks like for your organisation.