Skip to content

Founder update, September 2026

What I argued in front of a Lords committee in July, what we have finished building, and what the next twelve months are actually for.

Moses Swaibu · Founder and Chief Executive, GAMECHANGER3606 min read
Corridor, GAMECHANGER360 brand photography

A committee room in July

On 9 July I gave oral evidence to the House of Lords International Agreements Committee, alongside Professor Madalina Diaconu of the University of Neuchatel. The Committee is scrutinising whether the United Kingdom should ratify the Macolin Convention, the Council of Europe treaty on the manipulation of sports competitions. The UK signed it in December 2018 and has never ratified it. The Government laid it before Parliament on 4 June 2026, and the scrutiny deadline has been extended to 12 October 2026.

I made two arguments. The first was about scale. Betting has moved from the result of a match to individual moments inside it, and prediction markets have removed most of the friction that used to sit around placing a wager on those moments. From the perspective of criminals, you now have one of the biggest open markets. The second argument was about position. The UK is the home of football and sport, and flying this flag at the highest level will help the rest of the world move forward. Ratification is not a symbolic act. It requires a national platform that puts sport, betting regulators and law enforcement in the same room with a duty to share what they know.

I also told the Committee that education has to cover body language, recognising warning signs and developing soft skills. Not the offence codes. Players already know the codes.

That session is the clearest statement of what this company is for, so it is where an update in September should start.

What is built

The four products are finished and connected. 360 Academy delivers integrity education. 360 Report takes a confidential report from a player or an official and turns it into a structured case. 360 Sentinel gives the people accountable for integrity a live view of entities and cases. 360 Intelligence is the AI layer underneath all three, which ingests an organisation's own regulations, policies and case material, answers from it with citations, and lets the organisation choose which models run where.

The part I care most about is that they share one record. A report raises a risk score. A risk score changes what monitoring watches. An education module refreshes for the squad concerned. When a journalist calls, there is a timeline rather than a scramble. That connection is the whole thesis, and it is now built rather than described.

What I am not going to do in this update is dress that up as commercial traction. We have no signed customer to announce. We are in conversations with federations and regulators, and I will describe them when there is something concluded to describe. Anything else would be a press release pretending to be an update.

The company around it

Dean Barham and Genevieve Gordon-Thomson both joined the board in November 2025, and that is a matter of public record at Companies House rather than an announcement I am making now. It matters because the two things a company like this can get wrong are governance and legal discipline, and we have added weight to both while the platform was being built.

We are a small company in Cambridge. We spent the last year building rather than announcing, which is a slower way to look busy and a faster way to have something worth selling.

The paperback of Fixed came out in July. I did not write it to tell my story. I wrote it because a detailed account of how a recruitment actually works is a teaching document, and there are very few of them.

What changed in the market this summer

Three things happened between June and August that change the ground under this work.

The World Cup produced two different accounts of the same tournament. FIFA's Integrity Task Force said on 21 July that real-time monitoring across all 104 matches identified no suspicious betting activity and no indications of match manipulation in connection with any fixture. The Council of Europe's published summary of the Group of Copenhagen review records fifteen matches placed under enhanced surveillance and seven yellow notices issued. A yellow notice denotes unexplained fluctuations in odds, rumours on social media or source information. It is not a finding of manipulation, and nobody should report it as one. But two competent bodies watched the same 104 matches and published assessments that do not sit easily together, the full Group of Copenhagen report was never published, and three of the seven notices have never been described publicly. Whatever else that is, it is not a settled system.

The same review carried out continuous monitoring of prediction markets for the first time at an event of that size. That is the single most useful thing to come out of the tournament.

The legal position on prediction markets split. In April 2026 the Third Circuit held that sports event contracts are swaps within the exclusive jurisdiction of the Commodity Futures Trading Commission. On 28 August 2026, in KalshiEX, LLC v. Assad, the Ninth Circuit held that Kalshi had not shown a likelihood that federal law preempts state gaming regulation as applied to its sports event contracts, reasoning that the contracts were not swaps because they were sports bets. Two circuits, opposite answers, Supreme Court review the expected next step. Meanwhile prediction markets ran at about 27 per cent of all legal US sports-betting volume during the World Cup, up from about 9 per cent at the start of the year, on figures Fortune published in July citing Bernstein and H2 Gambling Capital. The market is scaling faster than the rules that will govern it.

Two more countries moved on criminal law. On 20 August 2026 the Australian Government introduced the Criminal Code Amendment (National Sport Integrity Offences) Bill 2026, creating federal offences of corrupting a sporting event, inducing or soliciting that corruption, and inside-information offences, with maximum penalties of ten years. It is framed as a step toward Australian ratification of Macolin. On 19 August 2026 the Kenyan National Assembly passed the Sports (Amendment) Bill, 2026, raising the fine to KSh 10 million or three times the value involved, with lifetime bans available; it awaits presidential assent.

Read those three together and the direction is obvious. Criminal exposure for fixers is increasing. The tradeable surface is increasing faster. The institutions in the middle are being asked to hold a line with tools that were designed for a different market.

What the next twelve months are for

Four things, stated plainly, so they can be checked against later.

Getting the platform into live use inside real organisations, at whatever size the first ones are willing to start at. A pilot that runs is worth more than a framework agreement that does not.

Doing the work that follows the 12 October deadline on Macolin scrutiny, whichever way the UK decides. If it ratifies, a national platform has to be built and staffed, and the people building it will need something to build with. If it does not, the argument has to be made again.

Getting education in front of players at the career moments when the risk is highest, in the register they actually use, rather than once a season in a room where nobody is listening.

Keeping every decision our system informs defensible. There is still no guidance anywhere in sport on the use of AI in manipulation detection, which means the burden of proving a decision was sound sits with the organisation that made it. We build for that.

If you want to judge this company in twelve months, judge it on whether integrity staff inside real institutions are using it and can show their working. Not on the size of the names we have been in a room with.

Related reading

Integrity is infrastructure.

One system connecting education, reporting, monitoring and intelligence across sport.

The Integrity Brief

A monthly briefing on integrity risk, regulation and the systems protecting sport. No noise.

By subscribing you agree to our privacy policy. Unsubscribe at any time.