Moses Swaibu keynote at the European Athletes' Forum in London
GAMECHANGER360's founder addressed the 8th European Athletes' Forum and Assembly on preventing competition manipulation, before athlete representatives from across Europe's Olympic movement.
The forum
The 8th European Athletes' Forum and Assembly took place in London on 12 and 13 November 2025, convened by the European Olympic Committees' Athletes' Commission and hosted with the British Olympic Association. It brought together representatives of the athletes' commissions of Europe's 49 National Olympic Committees, alongside the election of a new EOC Athletes' Commission.
IOC President Kirsty Coventry, in a video message, and EOC President Spyros Capralos both used the opening day to stress the strength of the athletes' voice within the Olympic movement. The programme then moved into working sessions, including a strand dedicated to the prevention of competition manipulation.
The keynote
Moses Swaibu, founder and chief executive of GAMECHANGER360, delivered the keynote "Preventing Competition Manipulation". He spoke as a former professional footballer who served 16 months in prison for his part in a match-fixing conspiracy and who now works with governing bodies on integrity education.
The address set out how approaches actually happen: not as a cash offer from a stranger, but as a relationship built over time by people who understand an athlete's circumstances better than the institution around him does. It made the case that prevention has to be athlete-centred, delivered by credible voices, mapped to the moments in a career when risk is highest and connected to a reporting channel athletes trust.
- 8th European Athletes' Forum and Assembly, London, 12 and 13 November 2025
- Convened by the EOC Athletes' Commission with the British Olympic Association
- Athlete representatives from 49 European National Olympic Committees
- Keynote: Preventing Competition Manipulation, Moses Swaibu
Why athletes' commissions matter
Athletes' commissions are the channel through which competitors shape the rules that govern them. They are also, in practice, the most credible route for integrity education to reach a national team: a message carried by an athlete representative to a squad lands differently from a circular from a federation.
For GAMECHANGER360 the forum was an opportunity to put lived experience in front of the people who decide what integrity education looks like in 49 countries, and to argue that the question is no longer whether athletes are told about manipulation, but whether what they are told is designed to work.
Sources
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